Income can become seasonal as holidays and vacations affect your clients’ ability and availability to train their dogs. Additionally, the worst situation dog trainers put themselves in is always having to get new clients in the door to make a living. That is the hardest sale to make! However, there are some steps you can take to make income more continuous and steady throughout the year.
Fortunately, there are some steps you can take to make income more continuous and steady throughout the year as a dog trainer.
Offer Day Training And Board & Train Programs
Day training is when the trainer comes to the house during the day to work with the dog one-on-one without the owner. Many clients are grateful to have you come in and help them with training because their lives are already so hectic. During vacation seasons, people often look to board their dogs while they are away so give them an even better option – boarding and training while they are away. These programs are often accompanied by private lessons to ensure training transfers smoothly to the owner.
Partner With Apartment Complexes
Apartment complexes are always looking for a way to offer competitive benefits. Consider partnering up with a local complex by teaching weekly classes for their residents only. Explain to the management that better-trained dogs and a sense of community will increase their value and create a more peaceful living environment for their residents. If you partner up and offer weekly, open-enrollment classes then this is a great avenue to continuous income throughout the year.
Recurring Refresher Classes
As professionals, we know training never stops. However, many clients have trouble continuing the training long term. Offer a monthly or bi-weekly class for previous class graduates to pop in for a class with a monthly subscription. Consider adding a rule such as “you must attend 10/12 months a year in order to maintain eligibility to attend these refresher classes.” This creates dedicated clients, a sense of community among the clients, and better behaved dogs as the end result.
What are some ways you or others make consistent income throughout the year?
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