The recent events will permanently change the way companies do business. Whether you’re small and local or a Fortune 100 company, you’re re-evaluating your services, products, marketing, customer service, tools, and systems right now with a magnifying glass.
The coronavirus pandemic has caused every-one to figure out how to make their business virtual on a whole new level. Hundreds of dog trainers began offering virtual private lessons and classes to their customers.
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“Deliver Virtual Dog Training Lessons Your Clients Will Love”
Even if their previous opinion about it was that it wasn’t ideal. Or that it is risky. Or that it couldn’t be done. Dog business owners across the world threw those excuses out the window – as they should have a long time ago – to take their businesses online so that they could continue serving their local clients.
The next change? Improving their online presence and digital marketing strategy so tha they can expand their customer base beyond just their local community.
I think this is an opportunity like we’ve never seen before.
Business owners have the opportunity to flex their creativity and get an even better understanding of the people they serve – if they don’t, they won’t make it through.
This is going to make businesses more responsive to their client’s needs and considerate of their real-world customers. And dog businesses are not exempt from this.
Now is your chance to prove that you’re in it for the long-haul. That you’re there for your customers and your community – beyond the dogs. Sure, you might have gotten into business as a dog trainer to help dogs, but starting a business is about helping people. Dogs don’t pay your bills.
Those that understand this, will make it through. You can help dogs in so many other ways than starting a business.
Those that see this mandatory change in their business model as an opportunity will succeed. Those that don’t. Those that shut down (mentally) out of fear of change will not.
I’m already seeing many trainers leading their clients through new services, virtually of course. They’re offering courses they’ve been thinking of. They’re offering services to pro-actively prevent potential behavior issues that could result from this long self-quarantining procedure. They’re helping their client’s families navigate the challenges of being stuck at home with everyone – kids, dogs, family – so that everyone can make it out the other side. Those are the business owners and community leaders that will make it out the other side. THEY are thinking of the people as well as the dogs.
The other thing I’m seeing that those that have a marketing strategy and system are already using that to expand their audience online. Even though digital marketing has been around for two decades, there are still dog businesses that do not even have a website or social media presence.
Obviously, I’ve been blogging here since 2014 so I know first hand the power of social media, Google, and email marketing. It is my jam. Its practically second nature to me now. Those that have ignored digital marketing are now coming to terms with the fact that they don’t have a marketing system at all. At least not one that works for you 24/7 for FREE.
Unfortunately, it can take some time to build this up organically. Fortunately, you now have time to do it and a WHOLE lot more people are online right now just waiting to come across your expertise – they just don’t know it yet.
Earlier this year I launched my new course “Clicks to Clients – A Social Media Strategy for Dog Trainers” that really applies to all dog businesses. I had closed it before the coronavirus circumstances made it silly for me to keep it from you. You can jump into this course and discover how to find potential clients, how to show your expertise on social media to attract clients you love, and begin generating new clients immediately.
View the “Clicks to Clients” Social Media Course
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